Concept Explanation
Every year REN Clean Skincare collaborate with an illustrator for their Christmas boxes. I was tasked with the challenge of creating a design route for the campaign. I noticed
that even though the boxes were beautiful, much of the design on the box is cut off at the edges, meaning some of the detailed illustrations were hidden. Using this idea, I thought of the concept of continuing
the animals out of the boxes as though they were ‘escaping’. Playing around with paper textures and designs, the below poster designs were created to showcase the animal illustrations to their full potential.
Photo of the design concept in store:
Photos were edited and used across web and print designs.
Below are images from a photoshoot, which I art directed, using the same concept.
