The Wayback is a virtual reality film series designed for those living with Alzheimer’s and their carers. It aims to recreate popular,
positive moments from our past - taking viewers back in time and immersing them in the sights and sounds using Virtual Reality.
“We would like to transport people back to a moment firmly in the UK’s national conscious; the Queen’s Coronation in 1953. A moment that typically evokes very fond memories
for those alive at the time. We want to make the VR experience as enjoyable and realistic as possible - so we will actually recreate the chosen scenes in exact detail; from
the location, the costumes, the props and the atmosphere. The viewer will be able to fully explore the scene, overhearing conversations and music from the time.’
Winner of The D&AD Pencil 2018
Above are the logo concepts I designed while at the advertising company. I experimented with showreel film typography and simplifying the lettering to form shapes. Below is the final
logo design which combines a number of the typographic techniques I experimented with. Along with the logo design I also designed a pattern that features on the bespoke VR headset.
Photography from the shoot day
