Easter Campaign for Freddie’s Flowers
I was tasked with creating campaign assets to feature in the subscription boxes over the Easter period. I created a poster which advertised upcoming Easter events, themed wrapping paper and a competition insert.
As part of the Spring Campaign we also launched a new shop product in collaboration with Seedballs, where there was the opportunity to create a bespoke packaging design unique to Freddie’s Flowers.
Easter Preview Poster
Moving poster design for social - collaboration with the motion team.
Bespoke Easter Wrapping Paper
Initial design sketches
Final pattern designs for the wrapping paper which covered the flowers:
As Freddie’s Flowers is a Carbon Neutral brand, we encouraged customers to reuse the flower wrapping paper to wrap presents
Competition insert
For the Freddie’s Flowers annual drawing competition, I created a folding perforated card which had information about the event and a space for people to draw
their favourite flower arrangement.The prize for the winner was an original painting by the artist Rose Electra Harris who selected the winner for the competition.
Seedball tin design
As part of the Spring campaign we also launched a shop product as a collaboration with seedballs which I designed the packaging for.
